I'm Danielle McClurg
Your creative consultant, multidisciplinary graphic designer, creative thinker and all round problem solver.
I have many strings in my creative bow. Having worked closely with interior designers, architects and digital designers I understand the importance of visual communication in all its forms. Whether I'm designing a brochure, website, visual identity or retail space, strong design fundamentals are at the core of what I do. Capturing the essence of your business and how your product or service is perceived is what I do best. Creating clear, consistent communication is the foundation of my work. I feel good design is about making smart choices and responding intuitively to any client brief.
Where I've studied...
Graphic Design Masterclass
La Trobe University
Bachelor of Arts - Graphic Design
Swinburne University of Technology
Post Graduate Diploma in Multimedia Design
Completed Victorian Certificate of Education
Where I've worked...
DKH Design / Creative Fold Design
My personal design business has given me such a great opportunity to create memorable business identities and design collateral for a range of clients. For the past 10 years I have managed and created graphic design solutions for a wide range of industries and clientele.
I love working one on one with small businesses to give them a unique identity within their marketplace. Communicating who they are and conveying their point of difference is what I strive for.
The Buchan Group
Senior Graphic Designer
February 2004 - May 2015
As a senior graphic designer with The Buchan Group my role encompassed not only graphic design within the retail environment but also project management, team leadership, client liaison, brief collection and fee scheduling. As a senior designer I coordinated the work flow and scheduling of the design team, created design solutions from the concept stage through to construction documentation and delivery stage of a project. All manner of design disciplines were part of my role from identity to brand roll out, corporate collateral, signage /wayfinding systems and implementation strategies, environmental signage and digital marketing presentation packages.
CMS Cameron McKenna
London, United Kingdom
Contract position as a graphic designer working within CMS cameron McKenna inhouse corporate design team. My role was to create, manage and design the various campaigns for the internal marketing and promotional material for 20 international offices from europe and asia.
Mac Oz Design
Melbourne Area, Australia
Graphic design and concept generation for an advertising and promotions consultancy. My design role incorporated concept and design of corporate and business identity packages. Marketing material, conference packages corporate collateral and newspaper advertising.
Ford Motor Company
Melbourne Area, Australia
Graphic design of various marketing and promotional campaigns, concept generation and coordination of dealer initiative programs and creating dealer customer based advertising material.